Gtmultimedia is a digital marketing agency firm located in the heart of Lagos, Nigeria. We offer branding, digital promotions, Internet and Web-related services to small businesses in Lagos and Nigeria in general. The services we offer include branding, digital marketing, multimedia, website development and design.
No doubt, the brand and marketing industry has benefited from the rapid switch from traditional print advertising to digital advertisements. As more consumers generate website traffic through the use of smartphones and tablets, businesses have purchased digital advertising services to build brand awareness across multiple screens and platforms.
In the next five years, the industry will continue to grow, as more effective advertising tools / software apps and technology platforms that measure consumer demographics are developed.
The growing trend which makes it easier for people to spend more time on the internet especially on social media networking sites is a major boost in the revenue generated by online brand and marketing agencies. It is not common to find players in this industry generating an increasing amount of advertising revenue per user by developing targeted advertising platforms and tools to measure the effectiveness of advertising and marketing.
This has indeed changed the ways that organizations approach to interact with customers, as a substantial percentage of consumer interactions and profiling are now being carried out over online and social media platforms with much higher visibility.
In as much as digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies.
Another important factor worthy of mentioning in this industry is that the target market keep expanding, people and organizations are now seeing the need for them to have an official website and also to engage the services of digital marketing experts either in branding or packaging their products and services or in helping them directly sell their products and services to their targeted market.