TRAINING

Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile, Search Marketing… What course works best for you?

The training will teach you the fundamentals of development, planning, implementation and measurement of digital marketing strategies to help you increase awareness and sales of your business.

Introduction to Digital Marketing
  • Key Concepts of Digital Marketing
  • Traditional v. Digital Marketing
  • The Opportunity of Digital Marketing
Search Engine Optimization (SEO)

 

  • Key SEO Concepts
  • Keyword Research & Selection
  • Search Results & Positioning
  • Content Updates & Layout
  • Benefits of Search Position
  • Meta Tags
  • Stakeholders in Search
  • SEO Site Map
  • Mechanics of Search
  • SEO Webmaster Tools
  • On-Page Optimisation
  • Off-Page Optimisation
  • The SEO Process
  • Inbound Links & Link Building
  • Customer Insights
  • Ranking
  • Analysis & Review
Search Engine Marketing (PPC)

 

  • Key PPC Concepts
  • Strengths of Pay Per Click
  • Keyword Research
  • Display Networks
  • Google PPC
  • Research Tools
  • Keyword Selection
  • Conversion Metrics: CPA, CTR
  • Ad Copy
  • Bidding
  • Landing Pages
  • Analytics
  • Targeting
Email Marketing

 

  • Key Email Marketing Concepts
  • Email Structure
  • Email Delivery
  • Email Systems
  • Scheduling
  • Email Design
  • Measurement
  • Key Terms & Metrics
  • Email Copy
Digital Display Advertising

 

  • Key Digital Display Concepts
  • Benefits of Digital Display
  • Target Audience
  • Campaign Objectives
  • Ad Formats
  • Targeting
  • Tracking your Campaign
Social Media Marketing (Part 1)

 

  • Key Social Media Concepts
  • Social Media Goals
  • LinkedIn
  • LinkedIn Company Page
  • Facebook Set Up
  • Facebook Business Page
  • Twitter Set Up
  • Twitter Profile
  • Twitter Engagement
  • LinkedIn Set Up
  • LinkedIn Profile
Social Media Marketing (Part 2)

 

  • Facebook Advertising
  • Page Insights
  • LinkedIn Advertising
  • Promoted Tweets
  • Promoted Twitter Accounts
  • KPI Measures
  • Analytics
  • Reporting
  • Goals & Targeting
Strategy and Planning

 

  • Key Strategy & Planning Concepts
  • First Steps
  • Setting Objectives
  • Situation Analysis
  • Target Audience
  • Information Gathering
  • Planning
  • Action Plan
  • Setting the Budget
  • Measurement

Introduction to social networks

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Youtube

Social media for organizations

  • Why is social media important to businesses
  • How customers use social media
  • Marketing your business
  • Boost your customer service
  • Widen your sales funnel
  • Get valuable product feedback

Social media strategy

  • Value of a social media strategy
  • Components and best practices
  • Conducting a social media audit
  • Setting objectives, KPI’s & key supporting messages
  • Specifying board persona and voice

Social selling

  • Fundamentals of social selling
  • How to boost your sales performance with social selling
  • Improving your social media profiles
  • Listening and monitoring prospects

Content creation and distribution

  • Creating a content strategy
  • Creating a content calendar and using it effectively
  • Content curation for social media
  • Best practices for sharing content

Growing your online community

  • Community building philosophy and approach
  • Engaging with your social media community
  • Growing your social media audience and community
  • Building your community using Facebook, Twitter & LinkedIn